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TO CURATE.
We source and distribute premium wellness brands that meet the highest standards of quality, transparency, and performance.
The Three Pillars of Apex
TO INSPIRE.
Through education, experiences, and community, we make the Apex Lifestyle more accessible for athletes, wellness enthusiasts, and anyone striving to live at their peak.
TO CONNECT.
We partner with cafés, restaurants, retailers, wellness clubs, fitness studios, and like-minded businesses to create meaningful collaborations that elevate modern wellness.
The ones behind the lab
Anson Wong
Co-Founder & CEO
For Anson Wong, wellness has never been about products alone—it's about the ecosystem that surrounds them.
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As a Hong Kong National Team wakesurfer and national champion, his pursuit of peak performance revealed that living well comes from more than what we consume. It comes from the communities we belong to, the environments we create, and the standards we choose to live by.
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That belief inspired the creation of Apex Lab Lifestyle: a wellness ecosystem that brings together premium nutrition, trusted partnerships, cafés, retailers, and social clubs to curate the Apex Lifestyle for athletes, women, and anyone striving to live at their peak.
Darren Tse
Co-Founder
With a background in finance and a passion for wellness, wakesurfing, and performance, Darren Tse co-founded Apex Lab Lifestyle to help build a new standard for healthy living in Hong Kong.
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He leads the operational strategy, partnerships, and curation behind Apex's growing wellness ecosystem, ensuring that every brand, collaboration, and experience reflects the quality, authenticity, and purpose that define the Apex Lifestyle.
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For Darren, curation goes beyond products—it's about building an ecosystem where people, brands, and communities inspire one another to live well.
Built for the ones who know the difference.
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Trusted by the houses that set the standard
ORGANIC ACAI BERRIES
ITALIAN SUPER FRUITS
ITALIAN GELATO
PREMIUM KITCHEN
In F&B chains across Hong Kong Island. In the freezers of people who care what goes in.
"We don't just distribute products, we curate the Apex Lifestyle."
- Apex Lab Lifestyle