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TO CURATE.
We source and distribute premium wellness brands that meet the highest standards of quality, transparency, and performance.
The Three Pillars of Apex
TO INSPIRE.
Through education, experiences, and community, we make the Apex Lifestyle more accessible for athletes, wellness enthusiasts, and anyone striving to live at their peak.
TO CONNECT.
We partner with cafés, restaurants, retailers, wellness clubs, fitness studios, and like-minded businesses to create meaningful collaborations that elevate modern wellness.
The ones behind the lab
Anson Wong
Founder & CEO
Apex Lab Lifestyle was founded by Anson Wong with a simple belief: wellness should be a lifestyle, not a checklist.
Combining his interest in wellness with a practical focus on sourcing quality products, developing distribution partnerships, and connecting international brands with Hong Kong’s food, hospitality, and wellness industries.
His goal is to build Apex into more than a distributor — a platform that connects exceptional products with the people, businesses, and communities that value living well.
Darren Tse
Co-Founder
With a background in finance and a passion for wakesurfing, wellness and performance, Darren Tse co-founded Apex Lab Lifestyle to help building a new standard for healthy living in Hong Kong.
As a co-founder, he supports Apex with his experience in finance. Darren provides input on financial considerations and offers perspectives on business-related financial and legal matters where relevant.
Together, they share the belief that better products, better standards, and better communities can create a healthier way of living.
Built for the ones who know the difference.
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"We don't just distribute products, we curate the Apex Lifestyle."
- Apex Lab Lifestyle