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TO CURATE.
We source and distribute premium wellness brands that meet the highest standards of quality, transparency, and performance.
The Three Pillars of Apex
TO INSPIRE.
Through education, experiences, and community, we make the Apex Lifestyle more accessible for athletes, wellness enthusiasts, and anyone striving to live at their peak.
TO CONNECT.
We partner with cafés, restaurants, retailers, wellness clubs, fitness studios, and like-minded businesses to create meaningful collaborations that elevate modern wellness.
The ones behind the lab
Anson Wong
Co-Founder & CEO
Apex Lab Lifestyle was founded by Anson Wong with a simple belief: wellness should be a lifestyle, not a checklist.
As a Hong Kong National Team wakesurfer, Anson’s own pursuit of performance shaped his approach to wellness — looking beyond individual products to the nutrition, experiences, communities, and standards that make up a healthier lifestyle.
His goal is to build Apex into more than a distributor — a platform that connects exceptional products with the people, businesses, and communities that value living well.
Darren Tse
Co-Founder
With a background in finance and a passion for wakesurfing, wellness and performance, Darren Tse co-founded Apex Lab Lifestyle to help building a new standard for healthy living in Hong Kong.
As a co-founder, he supports Apex with his experience in finance, commercial thinking, and strategic decision-making, providing input across the business as it continues to grow.
Together, they share the belief that better products, better standards, and better communities can create a healthier way of living.
Built for the ones who know the difference.
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Trusted by the houses that set the standard
ORGANIC ACAI BERRIES
ITALIAN SUPER FRUITS
ITALIAN GELATO
PREMIUM KITCHEN
In F&B chains across Hong Kong Island. In the freezers of people who care what goes in.
"We don't just distribute products, we curate the Apex Lifestyle."
- Apex Lab Lifestyle